WITH: LOGGA
For Maca López and Juanma Feliz, the names behind LOGGA, styling isn’t just about getting dressed — it’s an act of rebellion. Why? Because in a world that pushes for uniformity, their work fights for the opposite: making each person unique. From their office on Madrid’s Gran Vía, this creative duo guides people through their process of transformation — a journey that began in the most organic way possible: by dressing their friends.
This passion evolved into what they create today — a diverse and ever-evolving identity. Through styling, they align their mission of crafting looks that reflect the personality they dress with the collaboration and product loans that come from trusted relationships with brand showrooms. Starting a business — especially in the world of art — is a true act of rebellion. Choosing and standing by your own voice is exactly what Maca and Juanma do with every look.
LOGGA’s daily schedule is a whirlwind of meetings and last-minute changes. They handle it with a dynamic balance — sometimes it’s Maca, other times it’s Juanma, and often it’s both. Being LOGGA means staying constantly alert to inspiration and diving deep into research. When working with actresses — as they often do with Mina El Hammani — each look becomes an extension of the narrative they aim to convey. They’ve even created stylings to tell a character’s story, which pushes them to constantly seek out new, emerging, and international brands beyond Spain.
The balance lies in Maca, who embodies pure organization, and Juanma, the relationship builder. Each has their role, working with talents like Natalia Azahara or singer Soraya Arnelas, for whom they developed the styling concept for her latest music video project. But LOGGA’s work ends once the celebrity wears it on the red carpet or on set — because from that moment on, it all depends on the person wearing it. They’re the one who has to feel comfortable enough to own it and make it theirs.
To understand how this rebellion takes shape, we invite you to explore all of LOGGA’s content on our social media. From their insatiable search for inspiration to the creation of looks that stand out.
Our Rebel collection features reinterpretations of an iconic model through a vision as unique as LOGGA’s. Values like authenticity and rebellion are the cards they play to connect with the essence of each personality. Fashion is a tool for expression — and this collection is designed to be your act of self-affirmation.
It’s your turn to be a Rebel.
Rebel Basic Flag Petrol Blue
Rebel Micro Black
Rebel Basic Flag Black
Rebel Basic Flag Cream
Rebel Basic Flag Olive Green
Rebel Basic Flag White
Rebel Basic Flag Pale Pink
